Firms in Process Industries have made significant investments in information technology to increase the efficiency of their operations and supply chains. One side effect of these investments has been the creation of vast stores of valuable data. But most firms are overlooking or underutilizing this potential goldmine: they're missing opportunities to analyze and redeploy their data to drive the next stage of innovation and competitive advantage. To take full advantage of this data, firms need a new generation of business intelligence (BI) tools and applications to integrate cross-enterprise, inter-enterprise and externally available information with processes to achieve insight, transparency and competitive advantage. Enterprises that effectively harness the vast quantities of information that IT systems generate--both within the corporation and outside its walls--are poised to gain competitive advantage.